Rationale Design

Rationale is a multi-disciplinary design studio specializing in graphic design located in Seattle, USA. Projects range from corporate identity systems, user interfaces, websites, posters, packaging, publications and more.

Dear Donald

It was a pleasure and privilege to design this full page ad appearing in todays New York Times and Cleveland Plain Dealer as well as be a part of its timely message. Check it out!



Lance Wyman podcast

This Saturday, October 24th, 5-7 PM at Peter Miller Books in Seattle attend an exclusive recording of the “Beyond This Point” podcast on branding, graphic design history and print featuring Lance Wyman, Rationale’s Sean Wolcott, Adrian Shaughnessy, and Peter Miller. Moderated by Civilization.

I am very honored to have this chance to be on stage chatting with such design legends.

Peter Miller Books

Design Lecture Series


Sean Wolcott: Graphic Design 2008–2014

We are pleased to announce the 172 page book “Sean Wolcott: Graphic Design 2008–2014” chronicling the ongoing design work of the Rationale founder. Includes projects ranging from identity, promotion, publication, user interface, packaging design and more.

This book is available now as a free PDF and high-quality digitally printed book. Find out more here.