Rationale Design

Rationale is a graphic design studio providing world-class expertise in visual identity design, websites, applications, publications, and more.

Music poster series

We’ve collected a series of our concert posters designed for The Fascination Movement and other select artists over the last several years. Each employs a variety of focused visual devices: geometric shapes, primary colors, and strong, simple typography.

The result is set of posters that, in their simplicity, call attention to themselves in the visually cluttered landscape of music promotions.

See them all here.

rationale articles music poster series
rationale articles music poster series
rationale articles music poster series


rationale arcade 38.1 cover

ARCADE Issue 38.1 out now

I’m pleased to announce the new issue of ARCADE magazine I designed is now available free online digitally or printed at arcadenw.org.

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happy new year rationale 2020

Happy new year 2020

Welcome, 2020

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minimal calendar dark mode released

Minimal Calendar Dark Mode now available

Dark Mode is available now for Minimal Calendar!

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minimal calendar french german language support 1

Minimal Calendar French/German language support

French and German language support has been added to Minimal Calendar!

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minimal calendar 10 ten principles dieter rams digital design

10 principles for good digital design

As little design as possible.

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rationale happy new year 2019

Happy new year

Welcome, 2019

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minimal calendar iphone ios app calendar app design typography app icon

Minimal Calendar released

Out now for iPhone.

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rationale design minimal calendar app iphone ios application app less but better timeless design

Timeless design for temporary screens

Minimal Calendar arrives Monday.

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sean wolcott rationale graphic clarity exhibit

Graphic Clarity

Russell Day Gallery 9/24–10/26.

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rationale design summer internship job

Summer internship

Passionate and like-minded designers inquire.

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rationale design synth patch application iphone ios app synthpatch

SynthPatch released

Out now for iOS.

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design exhibition rationale design seattle modernism

Survey Vol.1 Culture

Rationale curated exhibition.

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rationale happy new year 2018

Happy new year

2017 was a landmark.

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rationale articles sans calendar 2018 purchase

2018 calendar

Available now.

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rationale articles new website launch

New website

Commitment, discipline, and passion.

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rationale articles new posters in the shop

New posters

High-quality prints.

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rationale articles this land was made for you and for me

This land

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rationale articles dear donald newspaper advertisement

Dear Donald

This is who we are.

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rationale articles gute process interview sean wolcott

New interview

“Communicate with an element of universal clarity”

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rationale articles sans calendar 2016

2016 calendar

Available now.

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rationale articles lance wyman podcast civilization

Lance Wyman

Recording “Beyond This Point” podcast.

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rationale articles modernist graphic design in the pacific northwest

Pacific NW modern

From advertising to New Graphic Design.

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rationale articles sean wolcott graphic design 2008 2014

Sean Wolcott 08–14

Design work of Rationale’s founder.

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rationale articles manuals 2 out now

Manuals 2 out

Passionately crafted books.

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rationale articles aiga 100 exhibition

AIGA 100 exhibition

AIGA 100 exhibition.

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rationale articles manuals 2

Manuals 2

Available for pre-order.

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rationale articles san serif 2015 calendar

2015 calendar

Available now.

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rationale articles design technology interview

Design interview

Design today and impacts of technology.

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rationale articles typho interview

Typho interview

Sequence and geometry.

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rationale articles massimo vignelli


Farewell to an all-time great.

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