For the new global suncare brand Summer Camp, Rationale designed a holistic visual identity system, including logo, typography, colors, packaging design, and more. Summer Camp formulas are clean, reef safe, vegan, antioxidant-rich, in eco-friendly packaging with a solid and simple design intended to foster and boost brand awareness. The work is evocative of the playful escape of summer – part nostalgic while leaning forward with a clear modern approach that can break through with its clarity and distinctiveness in the marketplace.
