Rationale lead design efforts for Modern Hydrogen in crafting a compelling and comprehensive visual identity system. Our team designed a logo that captures their unique essence, carefully selected typography that aligns with their brand personality, and curated a vibrant color palette to grab attention.
Rationale lead design efforts for Modern Hydrogen in crafting a compelling and comprehensive visual identity system. Our team designed a logo that captures their unique essence, carefully selected typography that aligns with their brand personality, and curated a vibrant color palette to grab attention.
Additionally, we crafted core brand documents that effectively convey their message. Our collaboration has significantly enhanced their brand presence, positioning them as industry leaders.
![rationale design modern hydrogen logomark 2023](https://rationale-design.imgix.net/uploads/rationale_2023_modernhydrogen_1a.jpg?w=1500&auto=format&fit=max&dpr=1&q=50)
![rationale design modern hydrogen logotype brand guidelines 2023](https://rationale-design.imgix.net/uploads/rationale_2023_modernhydrogen_2b.jpg?w=1500&auto=format&fit=max&dpr=1&q=50)
![rationale design modern hydrogen logotype brand truck 2023](https://rationale-design.imgix.net/uploads/rationale_2023_modernhydrogen_3b.jpg?w=1500&auto=format&fit=max&dpr=1&q=50)
![rationale design modern hydrogen stationery 2023](https://rationale-design.imgix.net/uploads/rationale_2023_modernhydrogen_4a.jpg?w=1500&auto=format&fit=max&dpr=1&q=50)