Rationale Design

Rationale is a graphic design studio providing world-class expertise in visual identity design, websites, applications, publications, and more.

For high-end suncare brand Soleil Toujours, Rationale created a new visual identity system that builds out from a key logo and color system that can adapt to endless new products and variations.

For high-end suncare brand Soleil Toujours, Rationale created a new visual identity system that builds out from a key logo and color system that can adapt to endless new products and variations.

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