Rationale Design

Rationale is a brand design firm in Seattle, providing world-class expertise in design, visual identity systems, digital, and more across multiple mediums.

For medical imaging and technology company Proprio, we created a bold and nuanced visual identity system that reflects the spirit and process of what they do. A design language of geometric forms, technical imagery, and kinetic, transforming hexagons merges with overlaying colors that reflect a sight into the unseen.

proprio visual identity medical imaging technology
proprio visual identity medical imaging technology
proprio visual identity medical imaging technology
proprio visual identity medical imaging technology
proprio visual identity medical imaging technology
proprio visual identity medical imaging technology