Rationale Design

Rationale is a graphic design studio providing world-class expertise in visual identity design, websites, applications, publications, and more.

Smith Interiors is a floor covering business specializing in both residential and commercial sales and installation of hardwoods, carpet, tile, and more.

Smith Interiors is a floor covering business specializing in both residential and commercial sales and installation of hardwoods, carpet, tile, and more. The company, in business since 1975, has strong and well-developed small-town roots. The identity’s approach is centered around the modular blocks of the Smith Interiors mark. These blocks resemble the quality materials used by the company and the precision of their craftsmanship honed by years of experience.

rationale design smith interiors identity logotype
rationale design smith interiors identity poster
rationale design smith interiors stationary