Rationale Design

Rationale provides world-class expertise in design, identity systems, and more across multiple mediums.

Smith Interiors

Smith Interiors is a floor covering business specializing in both residential and commercial sales and installation of hardwoods, carpet, tile, and more. The company, in business since 1975, has strong and well-developed small town roots.

Smith Interiors is a floor covering business specializing in both residential and commercial sales and installation of hardwoods, carpet, tile, and more. The company, in business since 1975, has strong and well-developed small town roots.

The identity’s approach is centered around the modular blocks of the Smith Interiors mark. These blocks resemble the quality materials used by the company and the precision of their craftsmanship honed by years of experience.

rationale design smith interiors identity logotype
rationale design smith interiors identity logomark
rationale design smith interiors identity poster
rationale design smith interiors identity posters
rationale design smith interiors identity vehicle graphics
rationale design smith interiors identity stationary