Rationale Design

Rationale is a graphic design studio providing world-class expertise in visual identity design, websites, applications, publications, and more.

April Brimer is an editorial fashion and product photographer. Photography and fashion are integral to one another, and demand rigor of each other; design brings the forms together while emphasizing their high standards.

April Brimer is an editorial fashion and product photographer. Photography and fashion are integral to one another, and demand rigor of each other; design brings the forms together while emphasizing their high standards.

As such, the positioning of the identity preserves a focus on the images themselves while subtly conveying brand information.

rationale design april brimer photography book cover
rationale design april brimer photography book inside pages
rationale design april brimer photography website
rationale design april brimer photography promo
rationale design april brimer photography stationary
rationale design april brimer photography promo
rationale design april brimer photography promo