Rationale Design

Rationale provides world-class expertise in design, identity systems, and more across multiple mediums.

April Brimer Photography

April Brimer is an editorial fashion and product photographer. Photography and fashion are integral to one another, and demand rigor of each other; design brings the forms together while emphasizing their high standards.

April Brimer is an editorial fashion and product photographer. Photography and fashion are integral to one another, and demand rigor of each other; design brings the forms together while emphasizing their high standards.

As such, the positioning of the identity preserves a focus on the images themselves while subtly conveying brand information.

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rationale design april brimer photography promo
rationale design april brimer photography promo