Rationale Design

Rationale is a brand design firm in Seattle, providing world-class expertise in design, visual identity systems, digital, and more across multiple mediums.

The Book Was Better poster

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Many visual metaphors can signify film, but most of these are too referential to the previous, analog era. The solution here achieves something more universal and transcendent: Transitioning groups of lines suggest the transitioning frames of a movie as well as the turning pages of a book.

Limited-edition film festival poster designed by Sean Wolcott of Rationale. Giclée printed at A1 large-format size on enhanced matte paper with deep and vibrant colors. Signed and numbered on the back by the designer. Shipped in a heavy-duty mailing tube ready to be framed or hung as is.

Shipping rates: US–9 / CA–12 / INT–16

Year – 2016
Edition – 100
Size – A1 / 594x841 mm / 23.4x33.1 in
Paper – 192 gsm, 10.3 mil enhanced matte
Printing – Giclée