Rationale Design

Rationale is a graphic design studio providing world-class expertise in visual identity design, websites, applications, publications, and more.


Designed, edited, and art directed by Rationale with feature insert editors Seattle Design Nerds, ARCADE is back with the second issue of 2022, EXCEPTION / 40.1. In Print. Free.

ARCADE 40.1 highlights the intersection and connections of the unexpected. Exceptions to the rule; exceptional things off the beaten path; things left to the side – or looking sideways to find something new. As ARCADE moves through its 40th year, we want to highlight gaps in the design establishment by bending, breaking, and challenging rules and narratives about who and what design is and can be. “Exception” brings forward excerpts from the unseen and amplifies intuitive solutions outside of the accepted norms of what design accomplishes. What exceptions can you find?

Please limit 1 per order. Domestic USA only + plus shipping ($12).


ARCADE has been in publication for 40 years, bringing together voices from multiple design disciplines. Consider supporting ARCADE’s mission to reinforce the principle that thoughtful design at every scale of human endeavor improves our quality of life. We could not do it without you. Donate to ARCADE today.’