Rationale Design

Rationale is a graphic design studio providing world-class expertise in visual identity design, websites, applications, publications, and more.

Vignelli Canon

The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli’s modern design.

Designed by Massimo Vignelli, 2009, 96 pages.