Rationale Design

Rationale provides world-class expertise in design, identity systems, and more across multiple mediums.

New York Botanical Garden design manual

Presented here is a comprehensive yet compact design manual outlining the graphics standards for the New York Botanical Garden. This manual illustrates a program for standardization of signage and many other communications for the gardens.

Designed by Massimo Vignelli, 1973, 32 pages.