Rationale Design

Rationale provides world-class expertise in design, identity systems, and more across multiple mediums.

How Paul Rand Presents Trademark Designs to Clients

“How Paul Rand Presents Trademark Designs to Clients”, an excerpt from Graphis 153 (1971/72) provides examples of the short run booklets Paul Rand used to showcase his one-option-only identity solutions to clients. Also included are many of Rand’s own insights into the process which guided his concepts.