Rationale Design

Rationale is a brand design firm in Seattle, providing world-class expertise in design, visual identity systems, digital, and more across multiple mediums.

Dreher Birra Manual

The document presented here is a rare manual illustrating the direction for Dreher Birra’s newfound identity, created by Unimark in the late 1960s. It showcases the typography, grids, advertisement ideas, as well as different logo variations for the redesigned brewery. These works are the property of their respective owners and should be used for non-commercial research and education purposes only.

Designed by Unimark & Bob Noorda, 1966, 80 pages.