Rationale Design

Rationale is a multi-disciplinary design studio specializing in graphic design located in Seattle, USA. Projects range from corporate identity systems, user interfaces, websites, posters, packaging, publications and more.

Freya's Bazaar


This invitation for a local artisan craft fair is printed on a heavy kraft paper and changes from year to year, each time featuring a new phrase. Using one color and two typefaces, a great variety of future possibilities are opened by varying these in inventive ways.