Rationale Design

Rationale is a brand design firm in Seattle, providing world-class expertise in design, visual identity systems, digital, and more across multiple mediums.

Cover for EP “Zaire”, designed for music group Young Monday. A geometric “Z”, for Zaire, composed of photographs sits on a spacious horizon, representing the sonic and emotional scope of the music. The design is used for packaging and other promotional materials.

rationale design zaire album cover
rationale design zaire album poster