Rationale Design

Rationale provides world-class expertise in design, identity systems, and more across multiple mediums.

Schaefer Stevedoring

In the space of transport, particularly for the maritime industry, there is an overwhelming richness of history and metaphors to embrace. As such, a maritime company’s visual identity has great opportunity to distinguish itself from competitors as superior and state-of-the-art. This was our goal with the identity and logomark we developed for Schaefer Stevedoring.

In the space of transport, particularly for the maritime industry, there is an overwhelming richness of history and metaphors to embrace. As such, a maritime company’s visual identity has great opportunity to distinguish itself from competitors as superior and state-of-the-art. This was our goal with the identity and logomark we developed for Schaefer Stevedoring.

rationale design schaefer stevedoring identity logo