Rationale Design

Rationale provides world-class expertise in design, identity systems, and more across multiple mediums.

Lighting Fires

Lighting Fires is a book concept about digital and social media strategy and growth. Its identity design is applied to the book cover format, interior pages, promotional materials, and website visuals.

Lighting Fires is a book concept about digital and social media strategy and growth. Its identity design is applied to the book cover format, interior pages, promotional materials, and website visuals.

The design, a sequential geometry-inspired interpretation of fire as a digital abstraction, conveys the notion of this growth of ideas and the scale of a digital presence over time.

rationale design lighting fires book cover
rationale design lighting fires book cover
rationale design lighting fires promo
rationale design lighting fires grid
rationale design lighting fires website