Lighting Fires is a book concept about digital and social media strategy and growth. Its identity design is applied to the book cover format, interior pages, promotional materials, and website visuals.
Lighting Fires is a book concept about digital and social media strategy and growth. Its identity design is applied to the book cover format, interior pages, promotional materials, and website visuals.
The design, a sequential geometry-inspired interpretation of fire as a digital abstraction, conveys the notion of this growth of ideas and the scale of a digital presence over time.
![rationale design lighting fires book cover](https://rationale-design.imgix.net/uploads/rationale_2012_lightingfires1_1c.jpg?w=1500&auto=format&fit=max&dpr=1&q=50)
![rationale design lighting fires book cover](https://rationale-design.imgix.net/uploads/rationale_2012_lightingfires1_2c-cc0133.jpg?w=1500&auto=format&fit=max&dpr=1&q=50)
![rationale design lighting fires promo](https://rationale-design.imgix.net/uploads/rationale_2012_lightingfires1_3d.jpg?w=1500&auto=format&fit=max&dpr=1&q=50)
![rationale design lighting fires website](https://rationale-design.imgix.net/uploads/rationale_2012_lightingfires1_5c.jpg?w=1500&auto=format&fit=max&dpr=1&q=50)
![rationale design lighting fires grid](https://rationale-design.imgix.net/uploads/rationale_2012_lightingfires1_4k.jpg?w=1500&auto=format&fit=max&dpr=1&q=50)