For our long-time friends and partners at Gryphon Agency, Rationale designed a brand new identity system and website from the ground up for the San Francisco-based marketing firm.
Balancing a playful and inviting feel, yet extremely confident and professional, the new website perfectly reflects the goals of the company and the people behind it.
For our long-time partners at Gryphon Agency, Rationale designed a brand new identity system and website from the ground up for the San Francisco-based marketing firm.
Balancing a playful and inviting feel, yet extremely confident and professional, the new website perfectly reflects the goals of the company and the people behind it.
![rationale design gryphon agency logo 2023](https://rationale-design.imgix.net/uploads/rationale_2023_gryphonagency_1b.jpg?w=1500&auto=format&fit=max&dpr=1&q=50)
![rationale design gryphon agency brand guidelines 2023](https://rationale-design.imgix.net/uploads/rationale_2023_gryphonagency_2a.jpg?w=1500&auto=format&fit=max&dpr=1&q=50)
![rationale design gryphon agency website 2023](https://rationale-design.imgix.net/uploads/rationale_2023_gryphonagency_3b.jpg?w=1500&auto=format&fit=max&dpr=1&q=50)
![rationale design gryphon agency website 2023](https://rationale-design.imgix.net/uploads/rationale_2023_gryphonagency_4a.jpg?w=1500&auto=format&fit=max&dpr=1&q=50)