Rationale Design

Rationale provides world-class expertise in design, identity systems, and more across multiple mediums.

Foothills California Identity

Foothills California, a lifestyle brand, was in need of a refined and timeless identity system. In fashion, perhaps more than in any other area, the need to stand out is as relevant to the design of an identity as it is to the design of the products themselves.

Foothills California, a lifestyle brand, was in need of a refined and timeless identity system. In fashion, perhaps more than in any other area, the need to stand out is as relevant to the design of an identity as it is to the design of the products themselves.

The solution is a straightforward, visually powerful nod to the Native American heritage that inspires their products.

rationale design foothills california identity logo
rationale design foothills california identity bag
rationale design foothills california identity website
rationale design foothills california identity poster
rationale design foothills california identity graphics
rationale design foothills california identity stationary