Rationale Design

Rationale is a brand design firm in Seattle, providing world-class expertise in design, visual identity systems, digital, and more across multiple mediums.

Book cover designed for the novel “Carry On”. Color bands reflect this fictional book’s narrative of DNA and genome mapping in the race to find serial killers. Typography runs vertically to complement the sense of vertical motion.

rationale design carry on book front cover
rationale design carry on book back cover