Rationale Design

Rationale provides world-class expertise in design, identity systems, and more across multiple mediums.

Carry On

Book cover designed for the novel “Carry On”. Color bands reflect this fictional book’s narrative of DNA and genome mapping in the race to find serial killers. Typography runs vertically to complement the sense of vertical motion.

Book cover designed for the novel “Carry On”. Color bands reflect this fictional book’s narrative of DNA and genome mapping in the race to find serial killers. Typography runs vertically to complement the sense of vertical motion.

rationale design carry on book front cover
rationale design carry on book back cover