Rationale Design

Rationale is a brand design firm in Seattle, providing world-class expertise in design, visual identity systems, digital, and more across multiple mediums.

For the 35th year of Seattle-based design and architecture magazine Arcade, Rationale sought to display the hundred plus covers and show their evolution at a glance in this commemorative poster. Items are presented chronologically in rows against a bright red background, contrasting with clear space at the top which gives thanks to the design community for their years of readership and support.

rationale design arcade architecture design magazine 35 years publication poster