Rationale Design

Rationale is a multi-disciplinary design studio specializing in graphic design located in Seattle, USA. Projects range from corporate identity systems, user interfaces, websites, posters, packaging, publications and more.

Classic Car Show

Promotion

Instead of the usual graphics, the Hot Rod & Classic Car Show in historic Snohomish, Washington, USA has been re-envisioned to bring focus on the beauty the details of the cars themselves.

Instead of the usual graphics, the Hot Rod & Classic Car Show in historic Snohomish, Washington, USA has been re-envisioned to bring focus on the beauty the details of the cars themselves.

The close-up photography is paired with a bold and simple typographic treatment which gives greater impact and entices one to come and “See More” at the annual event.