Rationale Design

Rationale is a graphic design studio providing world-class expertise in visual identity design, websites, applications, publications, and more.

Instead of the usual graphics, we re-envisioned the Hot Rod & Classic Car Show in historic Snohomish, Washington, USA to direct focus to the beauty of cars’ details themselves.

Instead of the usual graphics, we re-envisioned the Hot Rod & Classic Car Show in historic Snohomish, Washington, USA to direct focus to the beauty of cars’ details themselves.

The close-up photography is paired with a bold typographic treatment that entices one to come and “See More” at the annual event.

rationale design classic car show poster
rationale design classic car show poster
rationale design classic car show poster
rationale design classic car show poster