Rationale Design

Rationale is a multi-disciplinary design studio specializing in graphic design located in Seattle, USA. Projects range from corporate identity systems, user interfaces, websites, posters, packaging, publications and more.

Smith Interiors

Identity

Smith Interiors is a floor covering business specializing in both residential and commercial sales and installation of hardwoods, carpet, tile, and more. The company has strong and well-developed small town roots, having been in business since 1975.

Smith Interiors is a floor covering business specializing in both residential and commercial sales and installation of hardwoods, carpet, tile, and more. The company has strong and well-developed small town roots, having been in business since 1975.

For the identity, the approach is centered around the modular blocks of the Smith Interiors mark. These blocks resemble the quality materials used by the company in conjunction with the precision of their craftsmanship honed by years of experience.