Rationale Design

Rationale is a multi-disciplinary design studio specializing in graphic design located in Seattle, USA. Projects range from corporate identity systems, user interfaces, websites, posters, packaging, publications and more.

Latitudex

Identity

Latitudex, an identity system for an IT services company, provides a unique and vibrant visual language that clearly differentiates the company from competitors.

Latitudex, an identity system for an IT services company, provides a unique and vibrant visual language that clearly differentiates the company from competitors.

Just as latitudinal lines wrap the globe, a continuous line wraps all Latitudex communications. This unbroken element, represents a direct line to the solution, as well as a promise to the customer. The primary system of yellow-orange color provides a bright and optimistic accent to all pieces.