Rationale Design

Rationale is a multi-disciplinary design studio specializing in graphic design located in Seattle, USA. Projects range from corporate identity systems, user interfaces, websites, posters, packaging, publications and more.

Foothills California

Identity

Foothills California, a Claremont-based lifestyle brand, was in need of a refined and timeless identity system.

Foothills California, a Claremont-based lifestyle brand, was in need of a refined and timeless identity system.

In the area of fashion, perhaps more than any other, the need to stand out is as relevant for the design of an identity as it is for the design of the products themselves.

The solution is a straightforward, visually powerful nod to the Native American heritage from which their products are inspired.