Rationale Design

Rationale is a multi-disciplinary design studio specializing in graphic design located in Seattle, USA. Projects range from corporate identity systems, user interfaces, websites, posters, packaging, publications and more.

Casey Broadwater

Identity

The Casey Broadwater Photography identity system gives a simple and bold typographic treatment so that the featured photography itself may shine. The end result is a straightforward design language that gives maximum impact through a minimum of means.