Rationale Design

Rationale is a graphic design studio providing world-class expertise in visual identity design, websites, applications, publications, and more.

Manuals 2

Manuals 2, a new book by Unit Editions, is available for pre-order now. It includes an interview and artifacts from Rationale’s Sean Wolcott.

Find out more here.

rationale articles manuals 2 unit editions

2020

rationale arcade 38.1 cover

ARCADE Issue 38.1 out now

I’m pleased to announce the new issue of ARCADE magazine I designed is now available free online digitally or printed at arcadenw.org.

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happy new year rationale 2020

Happy new year 2020

Welcome, 2020

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2019

minimal calendar dark mode released

Minimal Calendar Dark Mode now available

Dark Mode is available now for Minimal Calendar!

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minimal calendar french german language support 1

Minimal Calendar French/German language support

French and German language support has been added to Minimal Calendar!

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minimal calendar 10 ten principles dieter rams digital design

10 principles for good digital design

As little design as possible.

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rationale happy new year 2019

Happy new year

Welcome, 2019

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2018

minimal calendar iphone ios app calendar app design typography app icon

Minimal Calendar released

Out now for iPhone.

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rationale design minimal calendar app iphone ios application app less but better timeless design

Timeless design for temporary screens

Minimal Calendar arrives Monday.

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sean wolcott rationale graphic clarity exhibit

Graphic Clarity

Russell Day Gallery 9/24–10/26.

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rationale design summer internship job

Summer internship

Passionate and like-minded designers inquire.

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rationale design synth patch application iphone ios app synthpatch

SynthPatch released

Out now for iOS.

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design exhibition rationale design seattle modernism

Survey Vol.1 Culture

Rationale curated exhibition.

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rationale happy new year 2018

Happy new year

2017 was a landmark.

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2017

rationale articles sans calendar 2018 purchase

2018 calendar

Available now.

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rationale articles new website launch

New website

Commitment, discipline, and passion.

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rationale articles new posters in the shop

New posters

High-quality prints.

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2016

rationale articles this land was made for you and for me

This land

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rationale articles dear donald newspaper advertisement

Dear Donald

This is who we are.

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rationale articles gute process interview sean wolcott

New interview

“Communicate with an element of universal clarity”

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2015

rationale articles sans calendar 2016

2016 calendar

Available now.

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rationale articles lance wyman podcast civilization

Lance Wyman

Recording “Beyond This Point” podcast.

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rationale articles modernist graphic design in the pacific northwest

Pacific NW modern

From advertising to New Graphic Design.

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rationale articles sean wolcott graphic design 2008 2014

Sean Wolcott 08–14

Design work of Rationale’s founder.

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2014

rationale articles manuals 2 out now

Manuals 2 out

Passionately crafted books.

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rationale articles aiga 100 exhibition

AIGA 100 exhibition

AIGA 100 exhibition.

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rationale articles san serif 2015 calendar

2015 calendar

Available now.

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rationale articles design technology interview

Design interview

Design today and impacts of technology.

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rationale articles typho interview

Typho interview

Sequence and geometry.

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rationale articles massimo vignelli

Remembering

Farewell to an all-time great.

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2013

rationale articles music poster series

Music poster series

Silence speaks loudest.

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