Rationale Design

Rationale is a multi-disciplinary design studio specializing in graphic design located in Seattle, USA. Projects range from corporate identity systems, user interfaces, websites, posters, packaging, publications and more.

Approach

Profile

Rationale is a multi-disciplinary graphic design studio in San Francisco, USA representing the work of Sean Wolcott. Our core focus is the creation of identity systems, which provide a foundation for all successful and cohesive communications.

Rationale is a multi-disciplinary graphic design studio in San Francisco, USA representing the work of Sean Wolcott. Our core focus is the creation of identity systems, which provide a foundation for all successful and cohesive communications.

We are generalists with a specialized viewpoint. In this manner, we take a holistic approach of design, meaning that a disciplined and appropriate way with an awareness of the past, an engagement in the present, and a motion towards the future is the key to positively transforming the whole environment, both digital and physical.

Such a method is our answer in providing clients with good design that makes for good business. The outcome will bring a better user experience, differentiation from competitors, and in the end, well-crafted design with solid rationale. Made to last.